micro cultures and you.docx - Michelle Maryakhin MKT 5450 Professor Robert Acton March 27th 2018 Micro Cultures and You It is common to be a part of

micro cultures and you.docx - Michelle Maryakhin MKT 5450...

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Michelle Maryakhin MKT 5450 Professor Robert Acton March 27 th 2018 Micro Cultures and You It is common to be a part of multiple micro cultures at one time. Three of the micro cultures I identify with most include Judaism, Russian heritage, and veganism. Starting with Judaism, I was raised in a Jewish family and identify as a Jew. Being a part of this micro culture entails growing up learning the Jewish culture and attending Jewish school to learn the history of our people. Most people who are part of this micro culture have what is called a bar/bat mitzvah which is a ritual for young girls and boys where they celebrate a coming of age. Marketers need to be mindful of this micro culture as a lot of Jewish people feel as though their religious isn’t celebrated as much as others, mainly during the holidays. They can better appeal to this micro culture by including holiday greetings other than “Merry Christmas.” A second micro culture I am a part of is the Russian culture. Both my parents were born
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  • Fall '14
  • Stoltman
  • Judaism, micro culture, Professor Robert Acton

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