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Jan 7th, 2013 FIRST CLASS OF WINTER SEMLL Cool J – stands for Ladies Love Cool JamesHe says hes been rapping since 9years youngSkeptical people states In hip hop – artists have a short career in 80s and 90soWhat rises usually fallsoPublic enemy is an example (they have their time, but longevity is a concernPeople are doing demos at this time in casket tapes (hoping to get signed by a record label)LL cool J sent a lot of demos to a lot of record label but only Def Jam accepted himIn the beginning, he was so significanto1984 when we first heard LL Cool J - I need a beat (single)He was only 16years old100,000 copies soldThis also helped Def JamDef Jam labels sounded better compared to other record labels just like Sugarhill record labelso16years old first album called RADIOIn order to do that he decides to drop out of high schoolUnlike Run DMC who decided to go to universityLL first rapper to release an album and a single in DEF JAMThis first album went platinum (sold over 1M)Help shaped hip hop into something more significantoLL COOL J – I CANT LIVE WITHOUT MY RADIO (single)oThe boombox was a big thing, it showed your identity, you made friends that way. Hearing music is not common so people liked it. It also showed that you were strong b/c boomboxes are heavyHe was a sex symbol at a very young age.17years old, first movie appearance called Fresh Groove? Fresh CREW?