27 collective action soc movements and change(1).pptx -...

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1 Copyright ©2015 W.W. Norton, Inc. Collective Action, Social Movements, & Social Change
2 Copyright ©2015 W.W. Norton, Inc. Collective Action Collective action: a collaborative group effort that diverges from the social norms (e.g., protesting college apparel from sweatshops).
3 Copyright ©2015 W.W. Norton, Inc. Types of Collective Action Crowd collective action takes place when members of a group are face to face. Mass collective action is collective action in which close physical proximity is not necessary, such as a letter-writing campaign.
Question 1 Which of the following is an example of mass collective action?
4 Copyright ©2015 W.W. Norton, Inc.
5 Copyright ©2015 W.W. Norton, Inc. A Central Question When does collective action happen?
6 Copyright ©2015 W.W. Norton, Inc. Convergence Theory According to this theory, collective action happens when people with similar ideas gather in the same place . The action need not be planned (e.g., riots, leaving class early) But why does collective action only happen at some gatherings of like-minded people? . . .
7 Copyright ©2015 W.W. Norton, Inc. Contagion Theory According to this theory, collective action arises because people tend to copy the behavior of others, especially leaders. Collective action is said to spread like a disease. (e.g., the wave, chanting) But where do leaders come from, why doesn’t everyone participate, and why do only some situations generate collective action?
8 Copyright ©2015 W.W. Norton, Inc. This theory emphasizes how “keynoters” often prompt collective action unwittingly (e.g., soldiers retreating, people fleeing an accident).

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