Assignment GRP FM.docx - International University Vietnam...

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International UniversityVietnam National University HCMCSchool of Business1. Bùi Thành TrungMBAIU160372. Hng Đng Ngc NhânMBAIU160223. Thái Nguyt MinhMBAIU160184. Trn ThVinhếMBAIU16038Instructor: Assoc. Prof. Vo Thi Quy| Financial Management | April 09th, 2018Financial Analysis
A. Introduction to the industry and the companyI. Electric Retail Market:1. Market through years:- Electric machine retailers are slowly returning to the boom. According to GfK,the electronics market research and market research firm, revenue from theelectronics market has doubled over the past six years.According to GfK, in 2015 the electronics and electrical appliances market inVietnam reached more than 139 trillion VND, growing 19.8%. Compared with2014, Vietnamese consumers spent more than VND 23,000 billion to buyelectronics and electrical appliances.- While the market grows at an annual rate of less than 20%, telephones haveincreased by 30%, it is clear that if retailers are to increase their market share, theymust grow much higher than the general market. .- Taking advantage of this opportunity, most retail chains nationwide such asMobile World, FPT Shop, Mediamart, Cho Lon... Have expanded their system with"dizzy" speed in many years ago. The share of large-scale chains is still very largeas retail outlets, traditional retail outlets still hold nearly 50% of the market share.- In 2015, the market becomes more fierce when the big names such as a GreenMachine, Tran Anh, Media Mart, Cho Lon... Constantly chasing each other toexpand the scale, competes market share.- According to current retailers, fierce competition has led to a profit drop of 7%-10%. In addition, retailers are subject to sales pressure from manufacturers suchas discount incentives if sales are not achieved. In case of necessity, enterprisesmay accept low interest or break even.
- In recent times, retail chains have focused on improving the quality of after-salesservices such as customer care centers, after-sales service, customer care Wheninstalling, repairing, purchasing policies for installment payment, goodsexchange,... According to Nielsen Vietnam study, the selling price is a factorattractive to customers, but the quality are new factor. Influenced mainly onpurchasing decision and ability to stick with the business.- Enterprises also invest in developing online sales channel with a growth rate of50-70% in the last two years. Thanks to the many advancements, the onlinechannel is shaping up a habit of shopping online in a segment of the urbanpopulation, saving on staff costs, space, management...- In addition, the electronics retailers also face risks such as changing distributionchannels because manufacturers have direct sales cards to retailers, as thedistribution market is shrinking. Technology goods are constantly innovating tokeep up with trends so that they quickly get outdated, and inventories will quicklydiminish if you do not sell fast. Firms face the risk of price fluctuations due to theimport of goods in foreign currency.

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Term
Spring
Professor
N/A
Tags
Business, Generally Accepted Accounting Principles, MWG, bach hoa xanh

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