The Kollection.docx - Case The Kollection From Music Hobby to Startup and Beyond Questions 1 How did Lovin come to recognize the opportunity for his

The Kollection.docx - Case The Kollection From Music Hobby...

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Case: The Kollection: From Music Hobby to Startup and Beyond Questions 1: How did Lovin come to recognize the opportunity for his young venture? Of the three types of start- ups mentioned in Chapter 3, which one does The Kollection fit into? What was the source of this opportunity? Lovin come to recognize the opportunity for his young venture by realizing that there were many different online blogs, but they lacked design and speed. He created an efficient, visually appealing, and well-organized website. Compared to the others bloggers, he had the advantage of knowledge and experience on websites design. The Kollection fit into the “new benefit” start-up, which is offering benefits to costumers by building a new or improving an old product or service. Lovin’s idea was not new, as many blogs exist. He provided a better version by performing an efficient and well-organized website. The sources of this opportunity fall into accidental discover, personal hobby, and prior work experience. It begins as a hobby due to Lovin likes music, and he was on
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  • Winter '18
  • Dr. Olsher
  • Management, Lovin, better version, well-organized website, different online blogs, young venture

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