TMP 120 Fall 2017 Bogart Syllabus 092917A (10).doc - TMP120 Business Strategy Leadership COURSE INFORMATION Monday and Wednesday 4PM to 5:50PM Phelps

TMP 120 Fall 2017 Bogart Syllabus 092917A (10).doc - TMP120...

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TMP120 – Business Strategy & Leadership COURSE INFORMATION Monday and Wednesday 4PM to 5:50PM, Phelps 2516 Units: 4.0 CONTACT INFORMATION Karen Smith Bogart, PhD. Office: Phelps 1334 Office Hours: 2:30-3:30PM, M&W [email protected] ucsb.edu TA: Elizabeth Herman [email protected] Course Overview : This course provides an introduction to business strategy, principles and practices required for developing skills for business success, professional development and societal benefit. Students will be exposed to key management theories, models and tools in strategy, finance, accounting, research & development, marketing, sales, service, HR and TQM (total quality management). We will also explore the role and impact of leadership in achieving business value through organizational effectiveness and capability. This course utilizes readings, case studies and a computerized simulation to develop and apply an integrated knowledge of the enterprise-level business system. With a general leadership and management perspective, you will evaluate the external competitive environment, the projected business opportunity, the firm’s advantages and gaps, and business drivers. This course is conducted differently than most, we learn a great deal by working on group projects. In terms of concepts and lectures, you will research topics before lecture; then you (or your group) may be chosen to present to our class. In addition to demonstrating your knowledge of concepts, terms, and application of business and strategy, communication and public presentation skills will be enhanced. Learning Objectives : 1. Understand what comprises a business strategy. 2. Gain knowledge of the “language” of business, financial statements, and how they are used to analyze companies and inform a strategy. 3. See how competitive advantage is gained through differentiation, operations, innovation, HR, TQM and marketing. 4. Apply your knowledge through team exercises, using a realistic, competitive, multi-period computer-based business simulation. TEXTBOOK, CASES AND READINGS : Required: Grant, R. (2016). Contemporary Strategy Analysis. Oxford, UK and Hoboken, NJ: John Wiley and Sons. Two cases (Macpherson Skate and Spruce Lake Spice) are available on the course Gauchospace website. All other cases are available on the Harvard Business Online website: “Business Strategy and Leadership – Fall 2017 Bogart” : Capstone Business Simulation: A paid individual $55 subscription is required Optional (But Recommended) Textbooks: Higgins, R. (Buy used, any edition). Analysis for Financial Management. New York: McGraw-Hill/Irwin Note on textbooks : Used versions (any version) are available online and are on reserve in the UCSB Library. COURSE WEBSITE: Page 1 of 7 4/18/2018
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TMP120 – Business Strategy & Leadership Grading: Class Participation and Case Analysis 35% CapSim 5 Year Strategic and Business Plan 15% CapSim Final Results & Top Management Team Final Analysis Presentation 25% Homework, Quizzes, Peer Evaluations 25%
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  • Winter '16
  • Management, Business Strategy & Leadership, case response

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