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Diffusion of Innovation

Diffusion of Innovation - innovation diffusion is a process...

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NFS 395 Ohlinger 1 Sarah Ohlinger Dr. Fey-Yensan NFS 395 4 February 2009 Diffusion of Innovation in Health Care Diffusion of innovation is a theory of how, why, and at what rate new ideas and technology spread through cultures. Everett Rogers introduced this idea in 1962 in his book “Diffusion of Innovations.” Rogers theorized that innovations would spread through society in an S curve. According to Rogers people’s attitude toward a new technology is a key element in its diffusion. Roger’s Innovation Decision Process theory states that
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Unformatted text preview: innovation diffusion is a process that occurs over time through five stages: Knowledge, Persuasion, Decision, Implementation and Confirmation. In the medical field, we have been trying to change the pace at which new ideas about health care spread through the system. These changes can easily have major impacts on cost, quality, and patient satisfaction. Around the world, scientists, academics, and governmental and nongovernmental agencies work to create new ways to provide better care, find cures, and improve health....
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