Medical Tourism - Paul Draft[1] - [Year] [Type the company...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: [Year] [Type the company name] User [ TYPE THE DOCUMENT TITLE ] [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Executive Summary FBN Development is looking to develop hotels that target the Medical Tourist market segment. FBN realizes that the medical tourism market is an emerging market and has potential for growth. FBN has challenged our team of interns to compile relevant information on the industry; more specifically, to provide a brief overview of the current state of medical tourism, the future of the industry, the needs and desires of medical tourists, and to extract useful information about competitive properties. Our team will make suggestions to FBN Development by answering questions that both summarize and depict the medical tourism industry: What medical tourism is and how it has evolved. Which countries are active in this market on both the demand and the supply side? What the outlook is for medical tourism. Where medical tourists are staying now while they visit these other countries. What physical features or amenities these existing facilities offer to medical tourism guests, if any. What FBN Hotels should do or build if it wants to capitalize on this market segment. This report will outline the stated questions, so FBN Development can make a sound business decision about potentially investing in the medical tourism industry. The suggestions presented within this report are the result of extensive market research and the analytical rigor of our team. Contents I. [Type text] Page III March 09,2009 Medical Tourism Overview FBN Development Review of Medial Tourism and Demand Medical tourism concept Medical tourism is an emerging market that results from wealthy patients traveling internationally, often to a less developed or emerging market, for several reasons: discounted procedures, long waiting lists at home, and new technologies available abroad. Hospitality firms are taking advantage of the increased travel through providing high quality hotels and tourism services for patients and their families. Patients typically do not travel alone, so accompanying families often spend additional money in local economies. Estimates by McKinsey & Co project over 85,000 patients traveling internationally each year; a significant market segment with disposable income worth tapping into. Discounted medical procedures have been cited as the number one reason patients travel internationally for treatment. Surgeries in a developed country may only cost a fraction of the price in an emerging country. For example, a liver transplant can cost more than $300,000 in the U.S., but would cost only $69,000 in an emerging market like India. The discounted price of surgery can be attributed to high health care costs in the U.S. and government subsidies given to developing markets that care costs in the U....
View Full Document

Page1 / 33

Medical Tourism - Paul Draft[1] - [Year] [Type the company...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online