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Unformatted text preview: Chapter 5. Why Study Television? o I t is in 98% of homes today. o I ts on 7 hours a day. o 1700 TV stations. Structure of Television: o Broadcast News O&Os. o O&O: Network and owned and operated completely. IE: WNBC (New York) KNBC (LA) o O&Os are considered flagship stations of their networks. Broadcast Network Affiliates: o Not owned by affiliated with a major network. o Affiliates can change their allegiance with changes in ownership and financial investment by different network groups. o Different from O&Os. Others: o Independents. (Very few, vanishing breed). o Public television. Small, but educated/influential audience. Only 2% of audience share. The Civil War by Ken Burns. Just 9% of U.S. Homes. This had the highest viewership. Biggest program. Cable Television: o Audience. o Cable has grown as network share of audience has shrunk....
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This note was uploaded on 04/24/2009 for the course TELE 3010 taught by Professor L.benjamin during the Spring '07 term at University of Georgia Athens.
- Spring '07