STUFF NOT IN BOOK. - o(Qualitative • Ethnographic Studies...

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Chapter 13. These are the methods through which scientists study the effects of mass media. Textual Analysis: o +Goes beyond analysis (content) and looks are implications, ideologies, etc. o – Dependent on theorist/interpretation
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Unformatted text preview: o (Qualitative). • Ethnographic Studies: o +Inductive, long term field work. o +Emergent data. o –Field situation is not generalizable. o –Fieldworker has overarching authority. o Qualitative....
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