oct 8 - and confidence. Her board members turned on her,...

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American Red Cross: I. Situation/Crises: a. Eternal problems: i. blood collection ii. Sept 11 iii. Hurricane Katrina b. disconnect between national and local chapters c. Senator Grassley d. designated as “ primary agency” under National Response Plan e. huge organization f. CEO turnover. 3 in 10 years Public confidence : trust in the organization evaporated. That’s the biggest problem II. Structure/governance a. board too big III. Leadership: 3 diff CEOs, all had unique problems IV. grassroots versus top-down/national Small Board v. Large board: personal relationships are important regardless of size. 12 ppl from the board were presidential appointees. They didn’t care to show up. Healy: what mistakes did she make with board members on Liberty Fund issue: redirected money for Sept 11 victims to other causes. Strategy was right, but she didn’t tell the board, and lost public trust
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Unformatted text preview: and confidence. Her board members turned on her, and chastised her in public. Strong women hired to lead the Red Cross to change the culture/practice of the Red Cross. Their autocratic style tended to clash with the culture of the Red Cross. CEO/Board Partnership Appointees Chapters (836): central v. local Conflict of Interest: presidential appointees # of committees blood services vs. disaster relief blood needs to be centralized and controlled. Controls on quality, process, distribution. disaster relief must be immediate, and control should decentralized to respond to various emergencies fraud (NJ) trust: board terms Allegheny Washington and Lee Thruway Authority Colgate UVA EACUBU ACLU...
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oct 8 - and confidence. Her board members turned on her,...

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