Reading 4 - Michael Urban Professor Shim BITM2701LS Reading...

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Michael Urban Professor Shim BITM2701-LS Reading 4 According to the article read, blogs are being created by many different people,  for many different reasons, and with many different results.  Blogging has recently been  recognized as a profitable industry.  It is estimated that every second 10.4 new blog  post are made.  Four out of five bloggers have posted a product review with one-third  saying they have been approached by a corporation to become a brand advocate.  There are over 133 million blogs and because the number of bloggers is growing  rapidly, businesses have begun to realize its marketing potential.  Businesses have  begun to turn their attention to the blogosphere in order to promote their brands. If a company blog is used correctly it can be a huge asset, helping the company  to relate to consumers and improve the company’s social standing.  Some of the 
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This note was uploaded on 04/26/2009 for the course BITM 2701 taught by Professor Shim during the Spring '09 term at Seton Hall.

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Reading 4 - Michael Urban Professor Shim BITM2701LS Reading...

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