MarketingCh3

MarketingCh3 - The Marketing Environment (Chapter 3) What...

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The Marketing Environment (Chapter 3) What is the Marketing Environment? All the factors marketers have to deal with in an area. In other words, the world around us.
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Keeping Track of the Environment Environmental Scanning Formal and Informal Vail resorts- go out and go skiing and see how people like the resort or do formal scanning like surveys A Good Example… Boeing
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The Major Environmental Forces Social Forces Economic Forces Technological Forces Competitive Forces Regulatory Forces Natural Forces
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Social Forces Demographics U.S. Census 2000: Older More ethically diverse More Non-tradition Households / Blended Families Regional Shifts Continue Generational Cohorts: Baby Boom. 1946-1964 Generation X, 1965-1980 Gen Y, Gen N, or Millennials 1981-2000?
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World Population Trends
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Figure 3-3, p. 72 World Population Distribution
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Demographics in the U.S. U.S. Census 2000:
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This note was uploaded on 04/26/2009 for the course BCOR 2400 taught by Professor Rexmoody during the Spring '08 term at Colorado.

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MarketingCh3 - The Marketing Environment (Chapter 3) What...

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