MarketingCh8

MarketingCh8 - Marketing Research The planning, collection,...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Research The planning, collection, analysis, and dissemination of information to aid marketing managers in their decision making. From Text: Marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Role of Marketing Research Marketing Research has a role in managerial decision making. However, Marketing Research does not solve problems, but instead provides information that aids in problem solving. To be effective, researchers have to collect the correct data, and turn it into useful information for managers.
Background image of page 2
As Outlined in Your Text…. A Five Step Marketing Research Process Define the Problem or Identify the Opportunity Develop the Research Plan Collect Relevant Information Develop Findings Take Marketing Actions Figure 8-2, p. 201
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1.Define the Problem or Identify the Opportunity The most important step in the process Also often the hardest step in the process
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/26/2009 for the course BCOR 2400 taught by Professor Rexmoody during the Spring '08 term at Colorado.

Page1 / 10

MarketingCh8 - Marketing Research The planning, collection,...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online