MarketingCh10

MarketingCh10 - An Introduction to Products A product is anything that can be offered to a market for attention acquisition use or consumption that

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An Introduction to Products A product is anything that can be offered to a market  for attention, acquisition, use or consumption that  might satisfy a want or a need.  Broadly defined,  products can consist of anything that can be  marketed: physical objects, services, persons,  places, organizations, and ideas. From Text: A product is a good, service, or idea  consisting a bundle of tangible and intangible  attributes that satisfies consumers and is received in  exchange for money or some other unit of value. XOEARTH.org
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Augmented Product Installation, Credit, Delivery, Warranty Three Levels of a Product Actual Product Brand Name, Package, Styling,  Features, quality Core Product The benefit being offered- Avoid  Marketing Myopia- don’t just think about  the product, think about the benefit it  brings
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Product Lines and Mixes Product Item One item that a firm sells, often referred to as an “SKU”
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This note was uploaded on 04/26/2009 for the course BCOR 2400 taught by Professor Rexmoody during the Spring '08 term at Colorado.

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MarketingCh10 - An Introduction to Products A product is anything that can be offered to a market for attention acquisition use or consumption that

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