Chapter 13 Advanced Level Quiz

Chapter 13 Advanced Level Quiz - Chapter 13 Advanced Level...

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Chapter 13 Advanced Level Quiz 1. "Retailing" refers to: A. the sale of products to final consumers . B. the sale of both business and consumer products. C. the sale of consumer products to wholesalers, retailers, or final consumers. D. the performance of regrouping activities. E. All of the above. 2. A "good" retail strategy planner knows that: A. it's mistake to try to develop strategy that isn't equally appealing to all social class groups. B. the failure rate among beginning retailers is quite high. C. emotional needs are more important than economic needs in choosing a retailer. D. All of the above are true. E. None of the above is true. 3. A typical problem for limited-line retailers is that: A. it is almost impossible for them to satisfy any particular target markets better than other types of retailers. B. their marketing strategy usually relies only on low price. C. they usually cannot carry enough items in a line for any customers to find what they want. D. many of the items they carry are slow moving. E. All of the above are problems. 4. Regarding supermarkets, which of the following is NOT true? A. They introduced self-service to reduce their costs. B. After-tax profits are very good--averaging 10 to 15 percent of sales. C. The newer ones carry 40,000 product items. D. They average about $17 million a year in sales. E. They got their start as an experiment during the Depression. 5. Regarding direct-mail retailers, which of the following statements is TRUE? A. They emphasize low-price "commodities" that can be found in local stores. B. The Internet has put most of these retailers out of business. C. They have higher operating costs than most conventional retailers. D. Some aim at very specific target markets. E. All of the above are true. 6. Regarding retail sales in the U.S., it is true that: A. less than 8 percent of all retail sales are made by smaller stores--those with sales less than $1 million a year. B.
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This note was uploaded on 04/26/2009 for the course MKT 320 taught by Professor Miller during the Spring '08 term at University of Texas.

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Chapter 13 Advanced Level Quiz - Chapter 13 Advanced Level...

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