session2 - Session 2: Information Systems in Global...

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Unformatted text preview: Session 2: Information Systems in Global Business Today Bin Gu, Ph.D. Assistant Professor of IM Bin.Gu@mccombs.utexas.edu Ph: 512-471-1582; Fax: 512-471-0587 Broader Impacts Of IT (strategy & Economics) IT at the Intersection (MKT, SCM, FIN) Marketing Finance Operations Management (supply chain) Organizational management Class Focus IT Core Skills (IT Centric View) Computer Science Electrical Engineering MIS Economics Strategy So, why should you care? Strategy How can IT be used to improve firm positioning in a competitive marketplace? How does IT-enabled substitution impact industry structure? How can IT be used to differentiate and/or gain cost leadership? Can IT change firm boundaries? Finance Should I invest in a certain IT company/sector? Why or why not? How does IT impact economic health? How to assess IT and IT-enabled market for valuation purposes? (e.g., Google or Yahoo!) How should I evaluate IT projects? Marketing How should I price and promote product in a multi-channel environment? What is the effect of information transparency due to the Internet on marketing? What are the characteristics of IT product adoption and diffusion? How should products be designed in an IT-intensive environment? Why do you need to care? Operations How can [IT-enabled] information substitute for inventory? How to leverage IT for operational efficiency? Organizational behavior How should IT be assimilated in an organization? How does IT change human resource management? What are some change management principles relevant in an IT intensive environment? Accounting How does IT enable better activity management? How to leverage IT for cash conversion and control? Information management obvious Learning Objectives Explain why information systems are so essential in business today. Define an information system from both a technical and a business perspective. Identify and describe the three dimensions of information systems. Assess the complementary assets required for information technology to provide value to a business. Information Technology Capital Investment Information Technology Capital Investment Information technology investment, defined as hardware, software, and communications equipment, grew from 34% to 50% between 1980 and 2004. Source : Based on data in U.S. Department of Commerce, Bureau of Economic Analysis, National Income and Product Accounts , 2006. Problem: Tough competition and demanding customers. Solutions: Redesigned order and production processes reduce costs, increase revenue, and improve customer service....
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This note was uploaded on 04/26/2009 for the course MIS 301 taught by Professor Mccleod during the Spring '08 term at University of Texas at Austin.

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session2 - Session 2: Information Systems in Global...

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