RTF305-12_Mar02_Post-Network TV_BBoutline

RTF305-12_Mar02_Post-Network TV_BBoutline - *Announcements*...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
*Announcements* Review your scores for Test 1 on eGradebook (not Blackboard). Bring questions about test to sections tonight. Visit with Erin or your TA to review your scantron. Assignment #3 due next week in sections: Guidelines will be posted on BB by tomorrow.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Classic network system Big three networks control/own program production, exhibition, distribution Hollywood studios shut out of TV Oligopoly of “Big Three” commercial TV networks: NBC, CBS, ABC Today’s lecture: How TV shifts from classic network system (1960s) to the post-network system (1990s & beyond)
Background image of page 2
Factors in the shift from classic to neo-network system 1. Dystopian views of network broadcasting -- (“Vast Wasteland of TV”) 2. Changes in broadcasting regulations -- (PTAR, Fin/Syn rules) 3. Emergence of new broadcasting networks -- (Fox, UPN, WB /CW) 4. Rise of “Narrowcasting” -- (basic and premium cable; satellite TV, digital television, internet, media convergence)
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1. Dystopian views of broadcasting FCC Chariman Newton Minow In speech to the National Association of Broadcasters on May 9, 1961 calls Television a “Vast Wasteland” Challenges networks to do better
Background image of page 4
Television, Gender and Race In the 1950s and early 1960s, primetime television shows mostly represent women and minorities in traditional, stereotypical ways Progress made by civil rights and women’s movements in ’60s and 70s force networks to take issues of race and gender seriously
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Television, Gender and Race TV shows like The Mary Tyler Moore Show (1970, CBS) and Maude (CBS, 1972) contribute to debates on social issues like marriage, divorce, parenthood, abortion, family life
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/26/2009 for the course RTF 305 taught by Professor Nasr during the Spring '07 term at University of Texas at Austin.

Page1 / 20

RTF305-12_Mar02_Post-Network TV_BBoutline - *Announcements*...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online