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Unformatted text preview: Film History I: Classical Hollywood (Ch 7: pp.189-201) + Schatz, “The Studio System & Conglomerate Hollywood” • Feature film —longer story films, usually over 1 ½ hours o D.W. Griffith the first full-length feature film in 1915—“Birth of a Nation” • Star system —the film studios’ use of stars’ popularity to promote their movies o Film studios soon discovered that certain actors and actresses could attract viewers no matter what the movie was about o Some became such attractions that their names appeared above the title of the film on theatre marques • Motion Picture Code —of 1930—self -regulation of sex on screen by the motion picture industry o Aka Hays Code o Voluntary content guidelines o Even without spoken dialogue, movies in the 1920s shocked audiences with sexual themes o The industry decided to impose self-censorship before it became censored by the government or others o In 1922, the studios created the Motion Picture Producers and Distributors of America, known as the Hays Office o Fear that internal censorship bridled the creativity of industry writers, directors, and actors • Rise and fall of Classical Hollywood & the studio system—pg 195 o Classical Hollywood 1920s-1940s Key to classical Hollywood success: studio system and vertical integration of the U.S. market o Vertical integration of the U.S. market Production Distribution Exhibition (theatres) One company does all 3 stages o Studio system—in Hollywood emphasized key stars as a way to promote studio films • Characteristics and advantages of the studio system o Factory-based, mass-produced system o Contract talent Directors, writers, editors o Star system o “house style” geared to star-genre formulas o Big 8 producer-distributors Shared one another’s films (and theatres) Loaned out their top talent to one another • Big Five v. Little Three o The big 8 producer-distributors Owned most of the crucial first-run theatres Controlled the flow of product through the rest of the nation’s theatres Shared one another’s films and first-run theatres Locked out significant competition in both the distribution and exhibition sectors o Big 5 fully integrated studios MGM Paramount 20 th Century Fox Warner Bros. RKO o Little 3 minor studios (no theatres) Universal Columbia United Artists • 1948 Paramount Decree o Theatre chain divorcement o Market reforms o US v. Paramount Pictures • Vertical integration o When companies with the same owner handle different aspects of a business, such as film production and distribution...
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This note was uploaded on 04/26/2009 for the course RTF 305 taught by Professor Nasr during the Spring '07 term at University of Texas.
- Spring '07