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Unformatted text preview: that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. Shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work - the dynamics of corporate globalization - impact everyone, everywhere. Draws attention to the democratic resistance arising globally to challenge the hegemony of brands. 25/03/2009 19:06:00 25/03/2009 19:06:00...
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- Spring '07