3.13_lecture_VideoNoLogo

3.13_lecture_VideoNoLogo - that profits lay not in making...

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25/03/2009 19:06:00 VIDEO:  You can deconstruct a shoe through the global economy to multiple countries Explosion of brand base investigative activism in the past 6 years –  campaigners that want to see how goods are products Tours of Gap, Nike, Tommy Hilfiger workers exist to tell people how the  products are produced (uncomfortable)  Activism takes knowledge of how products are made and takes it to the shiny  façade of the company Klein argues that globalization is a process whereby corporations discovered 
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Unformatted text preview: that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. Shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work - the dynamics of corporate globalization - impact everyone, everywhere. Draws attention to the democratic resistance arising globally to challenge the hegemony of brands. 25/03/2009 19:06:00 25/03/2009 19:06:00...
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3.13_lecture_VideoNoLogo - that profits lay not in making...

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