256-258 259-260pages - Test 2 Notes Exchange Assignment:...

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Test 2 Notes Exchange Assignment : Chapter 7: The functions of attitudes (p. 256-258) – and the standard learning hierarchy 259-260 – 5 pages Assignment : Chapter 7: The functions of attitudes (p. 256-258) – and the standard learning hierarchy 259-260 – 5 pages I. The Power of Attitudes - Golfing executives want to cater to women by adding kid-friendly packages, increasing golf- wear apparel collections, and adding spa facilities - To score big in sports, it’s all a question of attitudes - Attitude : a lasting, general evaluation of people (including oneself), objects, advertisements, or issues. - Attitude object (A O ) : anything toward which one has an attitude - An attitude is lasting because it tends to endure over time - It is general because it applies to more than a momentary event - Consumers have attitudes toward a wide range of attitude objects, from very product-specific behaviors (Crest vs. Colgate) to consumption-related behaviors (how often you should brush your teeth) II. The Functions of Attitudes - Functional theory of attitudes : developed by psychologist Daniel Katz to explain how attitudes facilitate social behavior; according to this pragmatic approach, attitudes exist because they serve some function for the person. That is, they are determined by a person’s
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256-258 259-260pages - Test 2 Notes Exchange Assignment:...

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