adv319exam2notes - Pg. 275-279 Attitude Models Social...

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Pg. 275-279 Attitude Models Social Pressure : Subjective norm(SN)- accounts for the effects of what we believe other people think we should do, others approve/disapprove. -TWO WAYS TO MEASURE SN- The intensity of a normative belief(NB)- belief an action should/should not be take Motivation to comply(MC) with that belief Attitude towards the act of buying = (A act ) in the newer model measures this as opposed to merely the attitude to product itself. Ex. Of this is the A 0 of the positive opinion of condoms and the embarrassment of purchasing condoms (A act ) which leads to not purchasing them at all. Different perspectives of attitude-behavior connection: (MPAA) Multiple Pathway Anchoring and Adjustment- emphasizes multiple pathways to attitude formation, incl. outside-in (object- centered), and inside-out (person-centered) pathways. Theory of Trying: states the criterion of the behavior in the reasoned action model should be replaced with trying to reach a goal; that addt’l factors may intervene between intent and performance; personal and or
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adv319exam2notes - Pg. 275-279 Attitude Models Social...

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