Ch5_Weds - “Your vision will become clear only when you...

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Unformatted text preview: “Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.” --Carl Jung Simple Things The Self  Perspectives of the Self  Self-concept  Consumption & Self-Concept  Identity marketing  The extended self  Participant Pool Opportunity  http://adresearch.advertising.utexas.edu/Participant_Pool The Self represents the cognitive depictions of one’s identity. The self is the coherent whole that unifies both consciousness and unconsciousness  All aspects are brought together as one. returning to the wholeness of birth, before we split our selves into many parts The fractured Self results in us…  Purchasing products as a means of highlighting or hiding some aspect of the self The self-concept refers to the beliefs a person holds about her or his attributes and how he or she evaluates these qualities. Self-esteem...
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Ch5_Weds - “Your vision will become clear only when you...

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