Ch6_Mon - Each difficult moment has the potential to open...

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Unformatted text preview: Each difficult moment has the potential to open my eyes and open my heart.-- M yla Kabat-Zinn Black Dada Per sonality Fr eudian Theor y Neo-Fr eudian Theor ies Tr ait Theor y Br and Per sonality Lifestyles Lifestyle M ar keting Per sonality refers to a persons unique psychological makeup and how it consistently influences the way a person responds to his or her environment. Personality dimensions are usually combined with a persons choices of leisure activities, political outlook, aesthetic tastes, etc. to segment I d: I nstant gratification; operates according to the pleasur e pr inciple maximize pleasure and avoid pain Super ego: Counterweight to the id; acts as the conscience, internalizing the rules of society and preventing the id from seeking selfish gratification Ego: Mediates between the id and superego; balancing temptation and virtue through the reality principle gratifying the id in ways that are acceptable to the outside world The ego relies on symbolism in products to make the compromise between the demands of the id and the prohibitions of the superego....
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This note was uploaded on 04/26/2009 for the course ADV 319 taught by Professor Kaseyfarriswindels during the Spring '07 term at University of Texas at Austin.

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Ch6_Mon - Each difficult moment has the potential to open...

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