Chpt. 5 p. 188-192,class notes march 2nd

Chpt. 5 p. 188-192,class notes march 2nd - Chpt. 5 (p....

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Chpt. 5 (p. 188-192) I. Female Sex Roles A. Today, traditional assumptions about women in the workforce have changed because more women are taking on managerial careers. 1. therefore marketers have to change their targets 2. changes include: a. women today view themselves differently from those of their mothers who fought for feminism b. they grow up with female role models who are strong leaders c. participate in sports 3. changes have forced marketers to reexamine their strategies a. EX: sporting good manufacturers sells products for women, so to make their products appear as though they are of good quality, they make a male version of the product w/ a pink label on it. Women buy male version products because they want better quality. 4. now women’s section are shot from the bottom up to portray an empowerment look while men’s section feature shots of the gear itself to show that males are more interested in the technical details 5. sex role stereotypes are prevalent today a. Islamic countries like Saudi Arabia: requires women to be covered
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This note was uploaded on 04/26/2009 for the course ADV 319 taught by Professor Kaseyfarriswindels during the Spring '07 term at University of Texas at Austin.

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Chpt. 5 p. 188-192,class notes march 2nd - Chpt. 5 (p....

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