CLASS NOTES - quotes 23:13:00 Your vision will become clear...

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Unformatted text preview: quotes 24/03/2009 23:13:00 Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes. –Carl Jung Listen, or your tongue will keep you deaf. – Native American Proverb Just as treasures are uncovered from the earth, so virtue appears from good deeds, and wisdom appears from a pure and peaceful mind. To walk safely through the maze of human life, one needs the light of wisdom and the guidance of virtue. –Prince Gautama Siddharta The purpose of miracles is to teach us to see the miraculous everywhere. –St. Augustine of Hippo There is not enough darkness in all the world to put out the light of even one small candle –Robert Alden The Self and Consumption & Self-Concept 24/03/2009 23:13:00 Self : represents cognitive depictions of one’s identity • Pessimistic vs. optimistic Jungian Self • Ego: conscious self • Shadow: hidden desires or needs • Self: brings two other parts together to make them whole • Self is coherent whole that unifies both consciousness and unconsciousness • All aspects are brought together as one, returning to wholeness of birth before we split ourselves into many parts • Fractured Self results in us… o Purchasing products as means of highlighting or hiding some aspect of self “I shop, therefore, I am” Self-Concept • All beliefs person holds about his or her attributes and how they evaluate qualities o How fat or skinny you are Sometimes what you see might not actually be reality Ex: looking into mirror and thinking you are fat when you are actually skinny Self-Esteem • Positivity of person’s self-concept o Low self-esteem: do not think they will perform well and will try to avoid embarrassment, failure, rejection Glass half empty o High self-esteem: expect to be successful, will take more risks, more willing to be center of attention Glass half full Self-Esteem and Advertising • Social comparison: person tries to evaluate self by comparing it to people depicted in artificial images o This form of comparison appears to be basic human motive o Exposure to ads can trigger social comparison • Self-esteem advertising: change product attributes by stimulating positive feelings about self o Ex: Dove Real beauty workshops for girls Self-esteem fund • Love Yourself. Love Your Hair???...
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This note was uploaded on 04/26/2009 for the course ADV 319 taught by Professor Kaseyfarriswindels during the Spring '07 term at University of Texas.

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CLASS NOTES - quotes 23:13:00 Your vision will become clear...

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