Unformatted text preview: self. “I SHOP THEREFORE I AM” Ex. BIG CAR highlighting wealth, power, status Ex2. BIG CAR hiding small genitalia and your love of ballroom gowns. Self Concept- The beliefs a person holds about his or her attributes and how he or she evaluates these qualities. Basically what you think about yourself in each and every aspect of life....
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- Spring '07
- Advertising, Thought, CAR highlighting wealth