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Unformatted text preview: Freudian Systems p. 218-221 The pleasure principle is a psychoanalytic concept, originated by Sigmund Freud, which continuously drives one to seek pleasure and to avoid pain. • The id is selfish and illogical. It makes us act on impulse to seek gratification without any consequences. • The superego is on the other end of the spectrum and it is essentially the person’s conscience and prevents the id from seeking self gratification. • The ego is the system that mediates between the id and the superego. It is, in a way, a referee between temptation and virtue. The reality principle is a psychoanalytic concept originated by Sigmund Freud that compels one to defer instant gratification when necessary because of the obstacles of reality. It is the governing principle of the ego and stands in opposition to the pleasure principle of the id.governing principle of the ego and stands in opposition to the pleasure principle of the id....
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- Spring '07
- Advertising, pleasure principle, motivational research, Freudian Systems p.