March 23 Attitudes - Mar. 23, 2009 ADV 319 I. Attitude: A....

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Mar. 23, 2009 ADV 319 I. Attitude: A. A lasting, general evaluation of people (including oneself), objects, advertisements, or issues 1. Anything that one has an attitude toward is called an attitude object 2. An attitude is lasting because it tends to endure over time 3. Attitudes help us to make all forms of choices (the coke example) II. The function of attitudes: A. The functional theory of attitudes - attempts to explain how attitudes facilitate social behavior B. States that attitudes exist because they serve some function for the person— they are determined by a person’s motives 1. Utilitarian function- based on reward and punishment 2. Value-expressive function -goes to the consumer’s central values 3. Ego-defensive function -protects the person from threats 4. Knowledge function - the need for order, meaning, and structure III. The ABC model of attitudes: A. Affect refers to the way a consumer feels about an attitude object B. Behavior involves the person’s intentions to do something with regard to an
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/26/2009 for the course ADV 319 taught by Professor Kaseyfarriswindels during the Spring '07 term at University of Texas at Austin.

Page1 / 3

March 23 Attitudes - Mar. 23, 2009 ADV 319 I. Attitude: A....

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online