note divide - Chapter 6: Lifestyles and Psychographics...

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Chapter 6: Lifestyles and Psychographics → Products are the building blocks of lifestyles (p. 235-236)- & Doing a psychographic analysis / AIOs (p. 239-240) Products are the Building Blocks of Lifestyles 1. Companies such as Nike have realized the importance of Integrating the products that the company sells with their consumers’ lifestyles a. Whole Foods: i. Hosts ‘singles night’ where individuals partake in wine tasting/staged cooking classes while looking for male or female partners b. REI i. Offers training in kayaking and mountain biking at its stores c. Petco i. Provide training classes for new pet owners d. Cabela’s hunting store i. Offers classes on ‘trout tactics’ and gun cleaning e. Versace i. Offers upscale lifestyle products with Versace inspired styling f. Dockers i. Expanded what was becoming a failing company to include a ‘lifestyle brand’ which includes shirts, sweaters, blazers, and women’s clothing. g.
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note divide - Chapter 6: Lifestyles and Psychographics...

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