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Pg 308-309 Types of message appeals-Fear appeals

Pg 308-309 Types of message appeals-Fear appeals - to...

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Pg. 308-309: Types of message appeals Fear appeals- emphasize the negative consequences that can occur unless the consumer changes a behavior or an attitude -They are fairly common in advertising, but more common in social marketing in which organizations try
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Unformatted text preview: to convince people to convert to healthier lifestyles-Effectiveness- best when the source credibility is high, when there is only a moderate threat presented, and when there is a solution to the problem...
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