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Unformatted text preview: o Self-perception theory (p. 265-266) o Social judgment theory (p. 267-268) Attitude models (p. 270-279) Chapter 8: Changing attitudes through communication (p. 288-289) Whos in charge of the remote? / New message formats (p. 290-292) The source o Hype versus buzz: The corporate paradox (p. 295-297) o What is beautiful is good / Star power: Celebrities as communications sources (p. 297-298) The message (p. 300-304) o Types of message appeals (p. 305-309) o The message as art form: Metaphors be with you (p. 309-310) o The elaboration likelihood model (p. 311-313) Reminder: You are also responsible for all lecture material, including the content of Generation M: Misogyny in Media and Culture, No Logo, and The Diamond Empire (upcoming). Happy Studying!!!...
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This note was uploaded on 04/26/2009 for the course GOV 310 taught by Professor Daronshaw during the Spring '09 term at University of Texas at Austin.
- Spring '09