Study Guide Exam 3 SP2009

Study Guide Exam 3 SP2009 - M3305 Study Guide for Exam 3...

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M3305 Study Guide for Exam 3 Class, the exam will consist of 50 multiple choice questions based on content for chapter 14-19 The exam will be closed notes/closed book and you will need to bring a pencil. The level of difficulty will require you to understand and remember: important definitions/concepts we’ve covered in class thus far, as well as distinguish them from each other. We will use the text as our guide post. So, discussion about your project or supplementary material is really there to help us accomplish our learning objectives 3-5, whereas this exam helps us accomplish the first 2 objectives: (1) learning the language of marketing and, (2) understanding marketing’s philosophies, logic, and major decision areas. If I list a term below – like “advertising” you should find these in the text. Then, understand what I want you to know is: what the term(s) mean, what the term(s) do not mean, be able to identify them and recognize examples of them in a business context, and know their main sub-parts, etc. For the example
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Study Guide Exam 3 SP2009 - M3305 Study Guide for Exam 3...

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