Chap 3 PPT notes

Chap 3 PPT notes - CHAPTER THREE Communication=Civilization Earliest humans communicated only needed information As larger groups formed the need

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CHAPTER THREE Communication=Civilization Earliest humans communicated only needed information As larger groups formed, the need for more sophistication emerged When cities emerged, languages followed The ability to communicate widely and … The ability to communicate abstract concepts … Are tied to the NEED to do those things and … Preserve those things. Access to knowledge is power. Writing needed for coordination Writing is power because writing preserves knowledge. BUT controlling the access to knowledge is power. Limiting the number of people who can read is power. Teaching the religion through stone and glass From Papyrus Scrolls to Books Early scrolls were made of papyrus and tanned animal skins Transition occurs slowly as Arab traders introduce paper to Western Europe Scrolls and books both had to be copied by hand Books as works of art Hand-copied, lavishly illustrated Only the wealthy – kings and religious leaders – had them Renaissance creates explosion of knowledge Monks can’t keep up with demand The Name of the Rose Based on the book by Umberto Ecco Directed by Jean-Jacques Annaud Starring: Sean Connery, Christian Slater, F. Murray Abraham Books as works of art Hand-copied, lavishly illustrated Only the wealthy – kings and religious leaders had them Renaissance creates explosion of knowledge Monks can’t keep up with demand Printing Begins Early … 300 B.C. Chinese use re-usable clay seals Korea and Japan: re-use wood blocks at the time of Christ
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Islamic Renaissance: 7 th -9 th centuries … early printing Stone masons bring this knowledge to Western Europe in the 1100s Demand explodes Johannes Gutenberg Gutenberg’s printing press “Invention is the mother of necessities.” -- MM Saw the potential … created the application Most definitely did NOT invent moveable type printing press Was a metalworker Created through trial and error Created what he needed Reduced price dramatically Gutenberg’s Vision Readable typeface Took lots of pieces of existing knowledge – and synthesized it Books that are transportable, affordiable Still took 100s of years from development to full potential Help usher in the Reformation Alan Kay, Palo Alto labs … Gutenberg’s Legacy Saw the future Built on previous ideas Stands at the intersection of past and present All printing still based on the principals he initially outlined Book and Magazine Publishing BOOKS (and magazines) Help forge a unified nation Inspired change ( Uncle Tom’s Cabin ) Les Miserables (CSA) Postal Act of 1879 Slow rise in literacy rates BOOKS in the U.S.A. First truly MASS communication in the United States
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This note was uploaded on 04/26/2009 for the course FDM 1303 taught by Professor Korpi during the Spring '08 term at Baylor.

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Chap 3 PPT notes - CHAPTER THREE Communication=Civilization Earliest humans communicated only needed information As larger groups formed the need

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