Chapter 2 PPT Notes Media and Society

Chapter 2 PPT Notes Media and Society - Media and Society...

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Media and Society QUIZ – True or False Digital communication uses continuously varying signals corresponding to the light or sounds originated by the source. On average, people spend as much time watching TV and listening to radio as they would devote to a full-time job. Feedback plays a bigger role in interactive systems than it does in the conventional SMCR model of mass communications. The digital divide describes the gap between electronic impulses in the computer media. Quiz, True or False, Pg. 2 5. Technological convergence is based on the fact that the same basic technologies can be used to transmit all forms of communication. 6. Hegemony can be described as the dominant underlying ideology governing society. 7. Framing theory is as much concerned with what is left out of a story as with what is in the story. 8. A usage fee is when you pay each time you use the media, depending on how much you use. 9. Economies of scale work when first copy costs are spread over many subsequent copies. Quiz, True or False, Pg. 3 10. Diffusion of innovations theory focuses more on the lives of technologies or ideas, than on human behaviors. 11. Darden thinks the Telecommunications Act of 1996 is a pretty good thing.
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Chapter 2 PPT Notes Media and Society - Media and Society...

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