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Unformatted text preview: Chapter 4: Newspapers How Newspapers Make Money I. Advertising A. National B. Local 1. Display 2. Classified II. Sales of the newspaper A. Subscription B. Newsstand and box sales Newspaper week Sunday biggest newspaper (most advertising) Fridays for movies Saturdays for automobile sales Sundays for house and apartment hunting Sunday jobs Newspapers vs. Magazines NEWSPAPERS: Emphasize WHO WHAT WHERE WHEN With lesser emphasis on HOW and WHY MAGAZINES: Because theyre not as TIMELY as newspapers emphasize the WHY and HOW With lesser emphasis on the Who, What, Where, and When Typical daily newspaper beats Police Courthouse (federal, state, local) Business Entertainment Lifestyle Religion Political Farm or ranch Waco Tribune-Herald Waco Tribune-Herald Newsroom Becky Gregory , managing editor Bruce Kabat , assistant managing editor, Internet John Young , opinion editor Rowland Nethaway , senior editor Paula Blesener , news editor Catherine Atkinson , lifestyle editor (Brazos Living) Kim Gorum , sports editor Rod Aydelotte , photo chief Bill Whitaker , city editor Jeff Osborne , assistant city editor Brian Gaar , assistant city editor Ken Sury , assistant city editor for Neighbor Mike Copeland , business editor Carl Hoover , entertainment editor Terri Jo Ryan , religion editor Dallas Morning News : Sports Terry Blount , motor sports Chuck Carlton, colleges Rachel Cohen , colleges Brian Davis , colleges Steve Davis , soccer, The Buzz Brian Davis , national college football Debbie Fetterman, running Gerry Fraley , Major League Baseball Rick Gosselin , NFL Cathy Harasta , Olympics, horse racing Mike Heika , NHL Barry Horn , sports media Mike Jacob , area tennis Ed Knocke, rodeo Morning News Sports, Part II Jim McMahon, high schools David Moore , NBA...
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- Spring '08
- The Land