Chapter 13 PPT Notes Media Uses

Chapter 13 PPT Notes Media Uses - Media Uses and Effects...

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Media Uses and Effects Chapter 13 When Branding Meets Religion The Branded (Christian) Nation “A good ad should be like a good sermon: it must not only comfort the afflicted – it also must afflict the comfortable.” – Bernice Fitz-Gibbon, Macy’s, Gimbels and Me: How to Earn $90,000 a Year in Retail Advertising How are the media used in the U.S.? One area: Exploring the connection between religion and branding in today’s culture James Twitchell’s Branded Nation From: Brandchannel.com (09/01) “Whether God exists or not, the concept is very real indeed among atheists and believers alike. So if we accept that God is a concept and that organized religion is the official marketing body, is God delivering on the brand promise? Or do we need a repositioning strategy for the new millennium?” Is Christianity (or any religion) a “brand”? Brand loyalty Some say the history of organized religion IS the history of marketing Does the modern church themselves use modern marketing and branding techniques? How is it different? If so, is this a GOOD thing? Is that the BEST way to encourage other people to join you? Anagram: Episcopal = Pepsi Cola Most modern denominations resemble Big Business Searching for a Church … But which brand? Oxford World Christian Encyclopedia: A Comparative Survey of Churches and
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Chapter 13 PPT Notes Media Uses - Media Uses and Effects...

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