Nike Team Paper Week 6-3.docx - Running head NIKE 1 Week 6...

Running head: NIKE 1
Week 6 Assignment – Nike: Marketing, Operations, and Human Resources
Group Four
DeVry University Online – BUSN-369
Professor Haskell
Table of Contents
Marketing Strategies .............................................................................................................................................. 3
Pricing Strategies .................................................................................................................................................... 3
Global Elements ....................................................................................................................................................... 3
Operations ............................................................................................................................................................................ 3

NIKE 2
Supply Chain ........................................................................................................................................................................ 3
Compensation and Employee Review ............................................................................................................ 3
Compensation ..................................................................................................................................................................... 3
Appraisal System ................................................................................................................................................................ 3
Employee Information .......................................................................................................................................... 3
Culture .................................................................................................................................................................................... 3
Relations ................................................................................................................................................................................ 4
Practices ................................................................................................................................................................................ 4
References ................................................................................................................................................................. 4
Appendix .................................................................................................................................................................... 4
Nike: Marketing, Operations, and Human Resources Competition
Marketing Strategies

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Pricing Strategies
Having a solid pricing strategy will help a company ensure that they are setting a price
point that will maximize profits from your products. Some of the factors to consider are costs,
attractiveness of competitive products, how competitive the product is, how much marketing
support the product will get, and what the demand will likely be (Gaspar, 2014). “A large
majority of companies, more specifically manufacturers, will typically calculate their costs and
then add a standard markup in order to achieve a specific ROI” (MacLeod, 2015). In their early
stages, Nike had used a cost based model plan when determining prices. This basically means
that they determined how much it costs to make their product and then markup the selling price
to make a projected profit.
In 2014 Nike, being a top seller in athletic apparel, equipment and gear, started using a
strategy where they price their products based off of what the consumer is willing to pay. When
Nike made the decision to increase their prices, while most of the market was doing the opposite,
they also improved the way that their product is perceived by the consumer’s. Most people
assume the more expensive an item is, the better the quality will be in the product. This shift in
pricing strategy proved successful and is backed by information found in Nike’s 2014 annual 10-
K report which stated “Footwear unit sales in fiscal 2014 increased approximately 7% and the