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AMSI Notes 9-9-08 - AMSI Notes...

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AMSI Notes 9-9-08 http://www.mtsul.edu/~kblake/1020project.html Check the poll link. Cone Effect- Constructed Mediated Reality Mass Medium Real life Mass Medium Perceived Mediated Reality You have to be careful of what you write, due to a potential language. Mass Communication as a process: 1. A message is formulated by a professional communicators 2. The message is sent out in a rapid and continuous way through the use of technology(media) (print, broadcast, calbecast, film, etc.) 3. The message reaches relatively large and diverse audience in such a way tht they experience meanings that are more or less parallel to those intended by professional communicators (think of a song) 4. As a result of experiencing these meanings , members of the audience are influenced in some way that is, the communication has some affect. Significance of Media 1. A power resource: a potential means of influence, control, and innovation in society; the primary means of transmission and source of information essential to the working of most social institution.
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