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Unformatted text preview: population based on how easily an example can be brought to mind. o Representativeness Heuristics People assume commonality between objects of similar appearance, or between an object and a group it appears to fit into. Truckers and professors o Gamblers Fallacy Examining prior events to help us predict a later event A coin flip, if the previous flip was head you may guess tails will be the next. o Base Rate Information The known percentages of the outcome....
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- Spring '08