PSY_200_Test_2_Guide_1

PSY_200_Test_2_Guide_1 - MEMORY Memory: The process by...

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MEMORY Memory: The process by which we acquire, store, and later retrieve information. Atkinson-Shiffrin Model (aka The Information Processing View) o Sensory Memory: the immediate, initial recording of sensory information. Here information is preserved for a very brief time (usually only a fraction of a second) in its original form. Iconic Memories: a visual image in sensory storage. Although most people seem to believe that visual images last longer (this is based on intuition, not science), they do not - they last approximately 1/4 of a second. Echoic Memories: auditory image. These (as well as other senses) seem to last up to 3 seconds. Sperling’s Experiment: He flashed an array of letters and numbers onto a screen for 50 milliseconds and then asked the viewer to report what they saw. They recalled a mean of 4 out of 12 items. When coupled with a tone to represent the row to recall, the viewers could recall very well if the tone was sounded immediately, but not that well if he waited
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PSY_200_Test_2_Guide_1 - MEMORY Memory: The process by...

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