Chapter 7 - Chapter 7: Identity and Difference in...

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Chapter 7: Identity and Difference in Organizational Life - Through out attempts to coordinate our activities with others, we come to  understand both who we are and who we might become. - Organizational meaning-making processes tend to create, emphasize, and value  differences that make a difference as they are constructed around issues of race,  sexuality, class, age, and gender - Our understanding of how we are both similar to and different from others shapes  our very sense of self - Identity : defined as how individuals position themselves in the world through  language and action (Pg. 199) The History of Identity in Organizational Communication - Prior to Industrialization  - In Recent Years    o Authenticity : desire for being real and honest in how we live and work  with others. Contemporary ideas of authenticity focus much more on the  ethics and consistency of one’s behaviors; we must reveal our true selves  not only in personal relationships and during our personal times, but also  through our choices of professional and organizational affiliation   “Due  what you love!” - Multiphrenia”: complex, stressful and at times strenuous, as we seek to  establish core values that will serve us as we perform multiple, varied roles (e.g.  student, parent, employee, etc). The proliferation of multiple possible identities  makes it even more critical that we select some “horizons of significance” toward  which to orient ourselves; are the most critical values or beliefs about which we  may be authentic or are equally welcome in the world of work.  - Organizational members use identity markers to create and highlight differences  between people, and then use these markers to create and highlight differences  between people, and then use these marked differences as reasons for  treatening them differently.  Organizing Difference in Organizations - Specific practices that organizations use to “make” members’ identities:
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o Defining the person directly o Defining the person by defining others o Providing a specific vocabulary of motives o Explicating morals and values o Knowledge and skills  o Group categorization and affiliation o Hierarchical location  o Establishing and clarifying a distinct set of rules of the game o Defining the context  - Liberal Feminists : most interested in changing the government and company  policies to level the playing field for women in organizations - Radical Feminists : more interested in dismantling those very organizations and 
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This note was uploaded on 04/28/2009 for the course COMM 2600 taught by Professor Sanea during the Spring '07 term at Colorado.

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Chapter 7 - Chapter 7: Identity and Difference in...

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