Lecture Notes PART 2

Lecture Notes PART 2 - Organizational Communications...

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Organizational Communications Lecture #1: 3/5/09 The Brand You (the “tale” of Kelsey) > What is your brand? How is it communicated to others? Understanding the Term o What is identity - “Tell me a little about yourself…” o How stable is your identity? o Can you change it? Where Do We Get Our Identities? o Pre-industrial society - Identity ascribed by social group  o Modern “decorporated” individual - Lacks stable source of identity - Organization sees themselves as “filling in” - Especially as people seek “authenticity”  Organizations as Sources of Identity o Well-respected organizations? o Organizational Identification     : process of defining oneself in terms of the perceived values of the  organization o Different from commitment  Organizations Constructing Identification o Common ground technique o Identification by antithesis o The assumed “we” o Unifying symbols Consequences of Identification o Behave in loyal ways (Bill Gates will not let his kids have an iPod) o Makes decisions with the “organizations” interest in mind (bringing own creative ideas to job so  organization can contribute as well)  o Problems? - Lack of creativity, inertia (loose ability to bring something to the table) Organizational Identity
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o Central, distinct, enduring dimensions of an organization o Identity is often done by looking at differences between organizations o Dependent on external images (style, font type, physique, etc) o Need to stress stability, but must be flexible  Problems With Crafting Organizational Identity   o Conflicting Identities - Professional identity  o Sea of Messages - Advertising   o Blurred Boundaries  - Managing Organizational Identity  o Stakeholders o Integrated Marketing Communication - Unified voice (i.e. Logo usage guidelines)  o Identity Programs - Monolithic, Endorsed, Branded  Note: Google   Logo has different colors, so represents diversity (has heavy focus on innovation)  Lecture #2: 3/10/09 Chapter 6 o Knowledge Management System – removing trust from individual and putting it in a computer  system; makes you very replaceable o Critical Organization Theory – reveals hidden but persistent power that organizations have over  individuals, and questions assumed superiority of market capitalism and its assistant  organizational structures, norms, and practices - Wants to examine what is under the surface - Emancipate - Liberate   o Myths, Metaphors, and Stories – critical theorist assume that these can reveal something that is 
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Lecture Notes PART 2 - Organizational Communications...

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