Chapter 1 FEDEX AND KEY INDUSTRY DRIVERSA fter creating and revolutionizing the modern air express industry, FedEx has extended the benefits of high-speed, high-tech, global delivery throughout the economy. Today, the growing corporation _ which has added ground, freight and expedited transportation to its hallmark FedEx Express business _uniquely epitomizes the story of the changing nature of business. It’s a story of how this country has shifted from the Old Economy to the new Economy. It’s a story of how a corporation can influence trends and, in turn, be influenced by them. And it’s s story of how business, particularly during uncertain economic and political times, must continue to change and adapt as these fundamental trends emerge. Assessing the drivers shaping the express transportation and logistics industry is hampered by a lack of attention by economic theorists and by a lack of data. However, the critical market forces related to FedEx in particular, and to the transportation/logistics industry in general, can be categorized as follows: 1. Business Trends 2. Transportation/Logistics Industry Trends 3. Consumer Trends 4. Economic Trends These key drivers and their component trends are depicted in summary form in the following chart and are discussed in greater detail in the body of this report. Global Impacts of FedEx In The New Economy 1
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