Week2_Jeimo.pdf - Name Yazhuo Wang(905501 Date Jiemo.Net Worksheet Jiemo acquire its users in the following ways search engine marketing(Baidu Inc

Week2_Jeimo.pdf - Name Yazhuo Wang(905501 Date Jiemo.Net...

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Name: Yazhuo Wang (905501) Date: 08/03/18 Asian Business & Management Jiemo.Net - Worksheet Jiemo acquire its users in the following ways search engine marketing (Baidu, Inc.) Internet word-of-mouth (QQ International group, WeChat group and Weibo) provided free online application support Jiemo’s sources of revenue are commission fee and service fee from application services value-added services fee (language training fee, etc.) back-end services fee (e.g. commission from cooperative Japanese rental agency) Advantages and disadvantages of Jiemo’s current model focused on back-end services are: Advantages: 1) large user/follower base (reached 1 million by 2016) 2) bring rapid revenue growth (the growth rate is around 16.9% (2013-15)) 3) the service is relatively well-developed (renting, entrance guidance, etc.) Disadvantage: low penetration rate (only perfect in Japan) What makes Jiemo more successful than other study-abroad consultant agencies? financial capital support (millions of dollars from Zhenfund),
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