Week4_YGE_Individual.pdf - Name Yazhuo Wang Seat Group Number 12 YG Entertainment Worksheet The political economic and cultural factors behind YGs

Week4_YGE_Individual.pdf - Name Yazhuo Wang Seat Group...

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Name: Yazhuo Wang Seat: Group Number: 12 Asian Business & ManagementYG Entertainment - Worksheet The political, economic, and cultural factors behind YG’s success are: political: government political (gov.’s plan) and finical (large budget) support economic: large chaebol conglomerates (e.g. Samsung, LG) lay the foundation of economy slowing growth of South Korea’s economy“pop culture feeds the nation” cultural: Seo Tai-ji and the Boys’ legacypublic's expectations of idol groups The strategy and management practices that contributed to YG’s success are: strategic talent management (factory model): systemized process of nurturing stars extremely rigorous selection process: talent > physical appearance cultivating top-class entertainers (tough training and frequently review) “family” culture: strengthening artists’ enthusiasm and firm's united power “already-debuted artists guide affiliated rookies” model: sustainable path
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  • K-pop, Strategic Talent Management, YG Entertainment, YG’s success, budget) support, extremely rigorous selection

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