Quiz_Review_4-1 - GRA111 Graphic Design History I Fall 2007...

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GRA111 Graphic Design History I Fall 2007 Quiz Review #4 Chapters 11, 12, and 13 1. During which years was art nouveau the prevalent decorative style? 1890-1910 2. What are the visual characteristics of art nouveau? Organic plant-like lines, Whiplash curves, gentle flowing grace, vines and twisting stems, flowers, birds, and the female form. 3. Where and when did art nouveau begin? 1895 Paris Art gallery owned by S. Bling 4. Meggs claims that art nouveau “unified decoration, structure, and intended function.” How was this different from Victorian design? More abstraction than copied nature. Looking back vs. Looking forward. 5. How was it that the art nouveau style spread so quickly throughout Europe and to America? Artist were able to share ideas more easily and more frequently. Mass transport and Mass communication. 6. What was Jules Chéret’s contribution to graphic design? What was his background? Lithographer. Saw lithographs posters to replace typography letter press posters. Created woman illustrations called oreated. 7. What was Eugéne Grasset’s contribution to graphic design? What was his background? Designed furniture, stainglass, textiles, and books. Water color line drawings. Coloring book style. 8. What was The Studio ? The first of nearly a dozen new European art periodicals that began in the 1890’s 9. What was Aubrey Beardsley’s contribution to graphic design? Why was he called the enfant terrible of art nouveau? Striking pen line. Vibrant black and white work. Shocking exotic imagery. 10. What was Alphonse Mucha’s contribution to graphic design? Describe the women he illustrated. Worked on Christmas. Central female design. Archetypal of unreality. No specific age, nationality or historical period. 11. What is the connection between art nouveau and logo design? Logos were very effective for trademark designs. 12. Who was Ethel Reed? Fisrst American woman to achieve national prominence as a graphic designer. • 1 •
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13. What was Edward Penfield’s connection to Harper’s magazine? What were his covers like? Art Director. Would photograph people carrying the magazine. Flat planes of color. 14. What was the Nieuwe Kunst? How was this influenced by “primitive” cultures? Art Nouveau in the Netherlands. Love for order and geometry. Influenced by Dutch design.
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This note was uploaded on 04/29/2009 for the course GRA 74723 taught by Professor Wolf during the Fall '08 term at ASU.

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Quiz_Review_4-1 - GRA111 Graphic Design History I Fall 2007...

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