Quiz_Review_5-1

Quiz_Review_5-1 - Jennessa Payne ID #1001332432 GRA111...

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Jennessa Payne ID #1001332432 GRA111 Graphic Design History I Fall 2007 Quiz Review #5: Chapters 14, and 15 1. Who were the Beggarstaffs? What poster technique did they pioneer? James Pryde and William Nicholson. Advertising studio 1894, Collage: cut pieces of paper pasted onto board. 2. What was Plakastil? The reductive, flat-color design school that emerged in Germany in the 20 th century. “POSTER STYLE” 3. Who was Lucien Bernhard? How did he change graphic design (especially with regard to advertising)? “He had moved graphic communications one step further in the simplification and reduction of naturalism into a visual language of shape and sign. Flat color, product name, product image.” 4. What were war posters used for? Why were posters used, as opposed to other media? What particular requirements do war posters have, in terms of visual communications design? Propaganda, Visual persuasion tool. Raise armies, raise funds, encourage conservation, and vilify the enemy. 5. How did the poster designs of the Central Powers differ from those of the Allies? What did Adolf Hitler think about these differences? Simple flat planes of color, simplifying images into powerfull shapes and patterns. 6. Who was Ludwig Holwein? How did his design work differ from that of the Beggarstaffs and Bernhard? Leading plakstil designer. Flat shapes with texture and pattern.
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Quiz_Review_5-1 - Jennessa Payne ID #1001332432 GRA111...

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