Quiz_Review_2

Quiz_Review_2 - GRA111 Graphic Design History I Fall 2007...

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Jennessa Payne ID # 995010974 GRA111 Graphic Design History I Fall 2007 Quiz Review #2 Chapters 5, 6, and 7 1. Define typography. Typography is the term for printing with independent, movable, and reusable bits of metal or wood, each of which has a raised letterform on the face. 2. What does Meggs have to say about the contribution of typography to the advancement of civilization? How does it compare to the contribution of writing? The invention of typography ranks near the creation of writing as one of the most important advances in civilization. Writing gave humanity a means of storing, retrieving, and documenting knowledge and information that transcended place and time. 3. What were the “favorable factors” for typographic printing in Europe? Which of these came from the East? How did they reach Europe? The “favorable factors” for typographic printing in Europe were the demand for books, a literate middle class was on the rise, there was an increase in universities, and the fact that paper had moved from China to Europe. Paper had come from the East by spreading westward along caravan routes from the Pacific Ocean to the Mediterranean Sea. 4. What were some of the earliest examples of block printing? Some early European block printing was used to produce playing cards which proved to be used for more than just leisure. They introduced the masses to symbol recognition, sequencing, and logical deduction. 5. Why did Europeans in the 1300s have such an interest in death and dying? Europeans in the 1300s have such an interest in death and dying because death was ever-present and killed 25% of Europeans during the 1300s (The Black Death). They also wanted help and instruction on how to meet death. 6. Who invented the printing press? When? Where? What was the inventor’s background? How did his background help him with his invention? Johann Gutenberg is generally given the credit for the invention of the printing press during 1450 in Mainz, Germany. He was a goldsmith and metalworker, which was critical to his ability to develop a successful system of movable type. 7. What are the steps involved in typographic printing? Style of letter had to be selected, each character had to be engraved into a steel bar (to make a punch), and punch was used to make a negative impression in brass or copper. 8. What is a type mold? How does it work, and why was this so important to the invention of typographic printing? A type mold was Gutenberg’s key to success and each character had to be “plane parallel” and exactly the same height. This was so important to the invention of typographic printing because it allowed better speed, accuracy, and economy. 9. Early printing presses were adapted from presses used elsewhere. Explain. Eastern influences came to Europe largely due to the Crusades.
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This note was uploaded on 04/29/2009 for the course DSC 82636 taught by Professor Giard during the Fall '08 term at ASU.

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Quiz_Review_2 - GRA111 Graphic Design History I Fall 2007...

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