Lecture_2_HB_337_PRINT_FILE_Spring_2009

Lecture_2_HB_337_PRINT_FILE_Spring_2009 - Session...

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Session Competencies ©  Michael Kasavana KEY CONCEPT: Web-hosted Data warehousing and  Data warehousing and  data mining data mining     hospitality business applications. hospitality business applications. Differentiation of  Differentiation of  DBMS formats DBMS formats in hospitality IT applications. in hospitality IT applications. Technology  Technology  innovation innovation  and   and  hospitality industry applications. hospitality industry applications.
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1. Avoid Commoditization -- do not differentiate based primarily on price; technology can enable differentiation based on location, product, services, and intangibles; eliminate intermediates; deal direct with customer 4. Increase IT Investment -- technology expenditures to focus on revenue enhancement, new products and services, and CRM (“1-to- 1” marketing) 2. Self-service Technologies -- provide more guest-operated interfaces; employ multi-channel approach including web, kiosk, and wireless devices 3. Expand Digital Branding -- establish identity in both physical and virtual worlds; provide more personalized servicing for enhanced brand affinity . Outsource Non-core Applications -- discontinue investing in non- core, non-differentiating strategies; focus on investments that separate brand; outsource non-core functions
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Data Classifications Last Name Adams Jefferson First Name Address George Mary 123 Lancelot Dr. 1779 Washington Ave. Phone Number 704-555-1234 704-555-6789 SSN 987-76-5432 123-45-6789 Jefferson Mary 704-555-6789 1779 Washington Ave. 123-45-6789 File A group of interrelated records Record Field Byte Bit Database A collection of interrelated data Jefferson (Last Name) Mary (First Name) 1779 Washington Ave. (Address) 704-555-6789 (Phone Number) 1234-56-789 (Social Security No.) M A R Y 0 (or 1) Personal Data File Credit History File Transaction Data File Definitions Set of data = field Set of fields = record Set of records = file Set of files = database © Michael Kasavana
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Hotel Hierarchical Data Reservation Record Registration Record Information Listing Checkout Guest History File Account Settlement Housekeeping Status Transaction Postings Guest Folio Credit Monitoring © Michael Kasavana
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Hotel Relational Dbase Registration Record Information Listing Checkout Guest History File Account Settlement
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Lecture_2_HB_337_PRINT_FILE_Spring_2009 - Session...

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